IDC’s Andersson claims Western Europe abandoning Blackberry quicker than UK.

Jason Andersson (@JasonAndersson) is the program director and lead mobile analyst at IDC (based in Sweden) and this is a summary of the presentation he gave at Citrix Mobility 2013 in London.

He opened by showing a picture of St Petersberg Square in room, one picture in 2005 and the other in 2013, both of the innaguaration of the Pope, the picture in 2005 was everyone facing the same direction eagerly aweiting the Pope. In the same picture taken in 2013 practically the whole audience was holding a camera, smartphone or tablet to capture the event.

We are now seeing social technologies being taken into the enterprise. Mobility and mobility services give us new ways to meet different demands. (fun, productivity etc)

Andersson explained “There are so many technologies to cover we try and simplify things into platforms”   IDC see Mobile devices as “the third platform for industry growth – 1st platform was Mainframe, 2nd platform was PC (LAN/internet, client/server), 3rd platform Mobility and Mobility applications.

“Its not one size fits all any more, it’s now about diversity”.  Diversity of devices and operating systems .  The IT department used to try and stem the flow of new devices, but few rarely both.

Looking at some IDC data points that they collect from their CIO customer base across Europe twice yearly. Andersson identified some of the ways in which Western Europe (WE) and UK data differs;

Q: BYOD Popular operating systems choices

He said “for example, he said have seen WE abandon Blackberry devices much quicker than the UK, that could be a number of different reasons – services are better perhaps in the UK, or cheaper, but the trend was clear”

Q: “Why would you have BYOD”  what are the main drivers for implementing a formal BYOD program

32% of WE companies have informal schemes, UK higher at 45%

Q: What are your set of reasons for having formal BYOD Poligies

Across the top 5-6 answers WE companies answers were generally higher than UK. But the data can be interpreted as “the hype is over for BYOD” and policies are starting to exist in large and small companies.

Q: How are you addressing Mobility ?

Mobility is not in-expensive and one of our recommendations is that you need to have good expense control.  Companies surveyed believe that you are going to spend more on enterprise mobility.  While these budgets are increasing the IT managers and CIO’s are re-positioning themselves as enablers rather than nay-sayers.

The CIO’s follow (Broadly speaking) 3 strategies

  • Telecoms Expense Management
  • Mobile Device Management
  • Mobile Enterprise Management (grouping of MAM, MDM) etc

Q: How important is Mobile Enterprise Management?

It was very important to  20% of CIO’s in Q2 ‘12, but this had almost doubled 6 months later.  38% of CIO in Q4 ‘12

Q: What is the biggest challenge in supporting your organisations mobile workforce.

  • 16% Connectivity (costs, availability)
  • 12% integration with desktop
  • 10% security of the network (in letting devices in)
  • 10% TCO
  • 8% protecting corp data
  • 8% Managing the devices

Alongside these strategies IT managers also have more complex architecture approaches.

Jason Andersson at Citrix Mobility 2013

Jason Andersson at Citrix Mobility 2013

Andersson’s key points to take home where

  1. The areas of desktop and the area of mobility is becoming increasingly important. We are seeing the lines blur a lot more.
  2. Securing corporate data especially in the mobile world as devices and applications constantly change and are much shorter.
  3. Ensure you have control of your cost, TEM is one area, but look at how your users are using their tools
  4. Compliance


Blog Site for Jason Boud and Beyond Mobile Ltd.
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